The headline is considered to be one of, if not the most important component of the sales letter.  People literally spend hours trying to write a good headline.  In the video below I'll show you a simple, yet very effective formula for writing killer headlines every time.

The video below is an excerpt from a 19-minute video tutorial that is included with my 15 Minute Sales Letter System.

Click here to access the entire 19-minute video and see 4 more videos on writing sales letters.  In addition to the video tutorials, the 15 Minute Sales Letter System also includes the sale letter template shown in the video above, an instructional PDF, and two sweet bonuses.

Please feel free to ask questions or post comments below.

Private Label Rights articles and ebooks provide almost infinite possibilities. The video below provides tips on how to rework and repurpose PLR ebooks.  

Click here to get a killer deal on 10 PLR ebooks in highly profitable niches (offer ends at 3:00 p.m. EST,  Saturday, 4-17-10)

Get a Niche – The idea is the obvious starting point for any business, be it brick and mortar or web based. Choosing the right business is the first key to success. Once you have decided what your product or service is you will want to decide what your niche market is. The tighter your niche is the more loyal your customer base will be. For example, if you are selling athletic gear, perhaps you will want to market to swimmers or football players. LIf your niche is specific then you have a group of people who are immersed in the lifestyle that requires your services. This helps win half of the battle.

Variety – This may sound like an oxymoron, but it is very possible to provide a variety of products within a given niche. You will want to look for parallel products. Parallel products are those which work in tandem. A good example would be that the customer who buys a football training guide from you is very likely to purchase a mouthguard somewhere. Why shouldn't they get that from you too. As far as that goes, why couldn't you offer them a great deal on bulk orders of sports drink or an online subscription to their favorite fantasy football league. Look for products and services that will appeal to the customers you are already targeting.

But I Want Traffic Now Daddy! – If you are selling online, you don't want traffic. Yeah, that just rocked your world didn't it. The truth is, you want SALES and sales come from traffic. The higher quality traffic the better. You want people to find your site that are looking for your site. You don't want someone who is searching for a tutorial on oil painting to find your site selling football training guides. They just aren't the demographic you are trying to reach. Keeping this in mind you will want to look for a more focused advertising campaign.